GCash

Frost Helps Make GCash More Inclusive

Frost worked with GCash to make financial services accessible to all Filipinos.

Impact

90%+ Net Promoter Score

Work with Frost

Intro Time of COVID About GCash Challenges Solutions Impact

Work with Frost

Intro Time of COVID About GCash Challenges Solutions Impact Work with Frost

Work with Frost

Life in the time of COVID

The story of this project is tied to the circumstances that surrounded it.

Amidst COVID-inspired uncertainty and lockdowns, GCash decided to revamp its e-wallet app.
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The pandemic increased the demand for online access to financial services. And with nearly nine out of ten Filipinos unbanked, there was added urgency to refine the app, and make non-traditional finance available to more users.

Nearly 9 out of 10

Pinoys are unbanked

Frost took on the daunting task of reimagining over a thousand screens.
By the end of the engagement, GCash had an app that better supported its mission to provide accessible financial services.

About GCash

GCash operates one of the biggest e-wallets in the Philippines.

The project was so big, we couldn’t mention them by name at first! But GCash’s suite of services—which lets users send funds, pay bills, get loans, invest, and more—are familiar to millions.

This adoption by a wide range of people validates GCash’s mission of promoting financial inclusivity to Filipinos.

Why GCash chose Frost

Frost built its cred in the telco space,
which demanded the creation of screens at speed and scale without sacrificing quality. Frost’s abilities were in line with the fintech client’s requirements—they needed lots of screens, and fast.

Could Frost accomplish such a gargantuan mission?
Spoiler warning: Yes. Yes, they could.

Challenges

Addressing the duty of financial accessibility.

GCash operates the most widely-used financial app in the Philippines. This position comes with a strong push to further refine its overall experience—a drive that Frost addressed via its design and content work.

Specific challenges include:

Expanding the app’s ability to monetize

Implementing GCash’s new services & features

Streamlining the experience, making it more user-friendly

Solutions

Leverage Frost’s team structures to deliver at scale and speed.

Frost’s work on the GCash app showcased our expertise in design, content, and project management. Critically, the project also demonstrated our ability to work at an unprecedented scale and speed—this ability is the foundation of Frost’s credibility.

Frost has the internal infrastructure to accomplish large amounts of work within tight timelines. These are based on ability, discipline, and an all-encompassing drive to build great things.
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It’s equal parts solution, equal parts stubborn belief in ourselves and the project.

A revamped and energized GCash experience adopted by millions of Filipinos.

The journey of a thousand screens started with just three— the mobile PIN, dashboard, and send money screens. Upon completion of the project, the true breadth of the project became apparent.

In the course of ten months, we provided:

Over 1200 screens produced in six months

Improved usability that addressed the needs of consumers and merchants

Close working process with the GCash team, which enabled us to anticipate every need, and adapt to every situation

Impact

Finally, fintech for all.

Beyond presenting awesome design and snappy copy, our work for GCash also demonstrated our ability to satisfy multiple stakeholders and users. We managed this by keeping accessibility at the center of our work.

Our impact was creating an app that is:

Easier to Read

Easier to Navigate

Easier to Relate to

And the numbers don’t lie:

90%+ Net Promoter Score

Contact

Are you ready to evolve?

Frost has transformed the digital presence of key industry players, creating unique interactive experiences, and deepening their connection with their customers. 

We’re excited to see what we can do for you.

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