Globe Telecom, Inc.

Frost Unites Globe's Experiences

Frost’s expertise in digital transformation, and its work with Globe’s Design Growth Team helped successfully unify Globe’s multi-channel platforms.

Work with Frost

Impact

We crafted a unified UI experience.

IntroTransformationAbout the ClientChallengesSolutionsImpact
Intro
Work with Frost

A timely transformation.

The internet was a source of hope for many Filipinos during the pandemic. And Globe, as one of the country’s biggest internet providers, had to make swift changes to meet the urgent and growing demand for their services. They invested in transforming the Globe Shop and Globe super app (now known as new GlobeOne app) into a unified UI experience across their channels. Globe trusted Frost to support them in this massive undertaking.

IntroTransformationAbout the ClientChallengesSolutionsImpactWork with Frost
Intro
Work with Frost
About the client
Globe Telecom is the Philippines' leading integrated telecommunications service provider.
They offer mobile, fixed-line, and broadband networks, allowing individuals and businesses of all sizes to stay connected.
They are constantly looking for opportunities to innovate and maintain their position as a leader in the telco industry.
Why Globe chose Frost
Globe needed consistency.
Frost understood how Globe operated and the type of solutions it needed to address Filipinos’ connection needs.
Globe knew we understood the vision, could work with their Digital Growth Teams, and execute the unified UI vision at the quality and speed needed.
Challenges

Scale, speed, and standards were of the essence.

Scale, speed, and standards were of the essence.

People relied on Globe’s products as a vital resource during a global pandemic. The demand for their service was high.

In 2020, there were over 76 million mobile users and another 4 million home broadband subscribers with Globe. There was no question about the scale of the digital experience.

Globe was facing a marathon where scale, speed, and standards mattered the most.

Unifying the digital experience across multiple channels involved coordinating multiple internal and external teams.

To say this project was complex is an understatement, and standards could not be sacrificed.

Globe needed a team that could commit to executing this digital revamp.

Solutions

Frost propels Globe’s vision forward with amazing velocity.

Frost worked closely with Globe’s Digital Growth Team to deliver an enhanced user experience by unifying the UI and user flow in both digital channels in two to four-week sprint cycles, enabling them to overhaul their digital experience of this scale at breakneck speed.

Executing the Unified UI Experience

Our ability to...

Understand the complexities of Globe’s operations and structure
Consistently deliver market-ready UI and user flow
Collaboratively work with the Globe Digital Growth Team

...allowed us to support Globe's Digital Growth Team.

‍A tight timeline.
Globe wanted the unified digital experience to be implemented in three to six months.
This is where Frost’s agility came into play.
We delivered implementation-ready UI and user flows in two- to four-week sprints, streamlining the execution phase of the digital revamp and allowing Globe to meet project deadlines with little to no delays.
Delivering quality at scale
Frost’s expertise in customer behavior and our close collaboration with their Digital Growth Team allowed us to integrate incoming customer feedback into upcoming sprints.
Our quick turnaround of high-quality UI and user flow enabled them to gather customer feedback faster, allowing them to prioritize the most widely-used flows and processes.
Our commitment to delivering quality at scale and with speed helped Globe keep the project within their original timeline.

Impact

Globe pioneered
a whole new
digital experience.

Frost’s ability to produce ready-to-deploy UI and user flows accelerated the revamp for Globe.

Frost’s Managed Service engagement with Globe helped accomplish a full transformation of the telco’s channels and platforms within six months.

We set their teams up
for future enhancements.

A faster launch for the Globe Shop and new GlobeOne app allowed their Digital Growth Team to gather user feedback more efficiently, enabling continuous improvement of their digital experience.

Frost’s consistency and high-standard of work made all the difference.

Frost’s engagement with Globe was key to assisting them in conceptualizing, building, and launching a top-to-bottom revamp and unifying several platforms on a tight deadline.